Your work is legit. Your results are real. Your education should be selling out.
For the educator who’s done playing small and knows their work deserves to be the go-to program in their niche. Build an iconic brand, a strategic content plan, and a back end that actually sells (so your programs are sought after, sold out, and known for the transformation you really offer.) Let's go.
If they just signed up for your education and learned from you... they'd know you're the real deal.
You’ve got something powerful to teach. You know your education helps people. But trying to get that message across? Trying to scale beyond the few people who are your "ride or die" students?
It's not growing the way you expected.
You’re posting. You’re showing up. You’ve got programs or classes (maybe even clients!) but the marketing piece still feels messy.
One week you’re feeling good. The next, you’re stuck in overthinking.
You keep hearing how "it just takes consistency"… but you're already doing that. What you need is a clear message and a strategy that feels aligned, not exhausting.
Let me guess...
→ You know you've got what it takes to be the go-to educator in your space, but you’re still figuring out how to market like one
→ You’re great at teaching, but creating content that actually converts feels hit or miss
→ You want structure, but everything you see online feels cookie-cutter, pushy, or...not you
If any of that feels familiar? You’re exactly who I built this for.
I’ve spent the last 5ish years not only being an educator myself, but also working with dozens of coaches, course creators, and independent educators at all stages of business…
And the “WTF am I even doing” marketing moment is something we ALL deal with at some point.
And with that experience, I’ve distilled down exactly what it takes to bust through the struggle and be able to attract your people in a way that feels good instead of gross and filled with resistance.
You will NOT be asked to screenshot your income or inflate client results in order to get clients in this program. We’re doing the real work here - the kind that will set you up for success throughout your career as an educator with the inevitable pivots and turns.
We’ll get into the details of building a powerful brand as an educator or coach by:
✷ Getting a structure set up on the back end to create ease in your sales process
✷ Building a standout brand as an educator so that opportunities + clients are basically falling in your lap
✷ Removing the "ick" from selling your offer by dialing in on your messaging
✷ Co-creating on a level usually reserved for my 1:1 clients
✷ Customizing a marketing plan that works for YOUR brand (no cookie-cutter funnels here!)
Sought After Educator is a 12-week bespoke coaching and consulting program designed to help educators build a standout brand, clarify their message, and create a marketing system that actually supports their business.
You know how much better things fit with alterations to fit you vs. off the rack?This is the vibe for Sought After Educator.
We mix foundational education with strategic 1:1 support so you can:
✷ Create a brand that opens doors, attracts opportunities, and positions you as the go-to in your niche
✷ Develop a client journey that makes your offers easy to sell (and even easier to buy)
✷ Build a marketing plan that aligns with how you like to create - no more forcing yourself into boxes that don’t fit
The goal? To help you go from "WTF do I even say?" to "OMG, this is really working."
Who is this program the perfect fit for? (+ who it's not for)
This program is for educators who are ready to get crystal clear on their brand and the impact they want to make, clarify their messaging so clients + opportunities seem to be drawn to them like magnets, and build a marketing strategy they can stick to.
→ You’ve created education but struggle to market it consistently or clearly
→ You’re pivoting from behind the chair (or the stage) into online education and want to do it right
→ You’ve got content ideas but need help turning them into a strategy
→ You want support, feedback, and real-time refinement as you grow
This isn’t for educators who want a copy-and-paste funnel or surface-level tips on how to go viral. It’s for the ones who are serious about building something that lasts.
Imagine waking up to messages from dream clients who already know they want to work with you.
Imagine posting content that gets results because it’s rooted in a strategy that makes sense for your brand.
Imagine your next launch feeling calm, clear, and intentional. Not because you hacked the algorithm, but because your back-end systems are finally doing the heavy lifting.
That’s what we’re building inside Sought After Educator.
𝐗 You need to grow a huge following before you can sell your programs.
✓ You need clarity in your message and a real marketing strategy. Not 500k followers. When your content says what you mean and leads people where they need to go, the size of your audience matters way less than the strength of your message. Building a big audience can be great, but it's not necessary. I started with under 2K followers on Instagram and zero email list. I had a $20K launch way before I had 20K followers. My clients have had many 5 figure launches with way under 10K followers, so don't stress.
𝐗 You have to be "salesy" to sell education.
✓ A magnetic brand, a clear message your people will care about and a backend funnel that does the selling for you is actually what's required. When your audience gets what you do, how you help, and why it matters (before they ever talk to you) selling feels less like convincing and more like inviting the right people into your world. That’s what we create inside this program.
𝐗 You should already know how to do this.
✓ This stuff isn’t taught in beauty school or when you learned your craft. And honestly? Most people are out here trying to piece it all together from Instagram tips and half-finished courses. It’s not you...it’s the lack of clear, strategic guidance. Marketing your education is a skill, and once you learn it, you won’t unlearn it. That’s why we build this together.
What We Do Together Inside Sought After Educator
Inside this coaching + consulting program, we walk through my signature framework, The Sought After Method, built to help you align your brand, structure your client journey, and attract consistent sales through content that connects.
You bring the brilliance. I help you structure it, position it, and market it in a streamlined + repeatable way.
PHASE ONE: ALIGN
Get clear on your brand, your message, and your place in the industry.
You can’t build momentum if your audience doesn’t get what you do or why it matters.
In Phase One, we build the foundation for your entire business...starting with your identity as an educator so that you've got an edge from the jump.
✔️ Clarify your brand positioning so you're seen as the go-to in your niche
✔️ Define your unique method and the transformation your offer creates
✔️ Nail your messaging so your content, sales page, and emails speak directly to the right people
✔️ Craft a “Known For” strategy so people remember you and recommend you
You'll stop second-guessing what to say and start attracting aligned students and clients who already trust you.
PHASE TWO: ANCHOR
Structure your client journey and backend systems so your business works when you’re not pushing.
This is where we stop guessing and start building something sustainable.
✔️ Map your client journey and help potential students go from stranger to student to superfan
✔️ Audit and rebuild your funnel so it works (and doesn’t feel heavy, inauthentic or sleazy)
✔️ Choose and set up the right tech tools to streamline your sales process
✔️ Refine your offer messaging so it aligns with your brand and converts consistently
You'll stop wondering “why isn’t this working?” and know exactly how each piece supports the next.
PHASE THREE: ATTRACT
Create visibility and content that brings in aligned traffic and builds momentum without burnout.
This is where your marketing finally clicks and starts doing the heavy lifting.
✔️ Build a content strategy based on your goals, not vibes alone
✔️ Repurpose your existing content into traffic, nurture, and conversion pieces
✔️ Craft visibility assets that work across platforms and grow your audience strategically
✔️ Create a marketing plan you can stick to (no more scrambling to “just post something”)
You'll go from “I don't know what to say” to “my content is converting.”
And you're not in this alone.
✔️ Group calls where we workshop, refine, and troubleshoot in real time
✔️ 1:1 coaching sessions to go deep on your funnel, offer, or message
✔️ Voxer support between calls for quick wins and momentum
✔️ Audits + co-creation on your sales page, content plan, and backend systems
✔️ Lessons you work alongside, templates, prompts, and tools pulled from my agency and private client files
This isn’t just education...it’s implementation. I’m in your business with you.
By the end of Sought After Educator, you will
✷ Know exactly what you’re known for and how to position your education to meet market demand
✷ Have a backend system that turns "you're so inspiring" to "can't wait to start working with you!"
✷ Be marketing in a way that feels clear and aligned
✷ Have built a brand that positions you as a leader in your space...and have the structure to sustain it
Sought After Educator is designed to build momentum...not just give you information. That’s why the support goes far beyond a course login. You’ll get high-touch mentorship, strategic feedback, and refinement.
✷ Bi-Weekly Group Calls (6 Total)
Live education, coaching, consulting, and hot seat support in an intimate group container. We’ll troubleshoot offers, refine messaging, review funnels, and workshop your next strategic move.
Think: “I’m stuck on this part of my sales page” or “Is this the right lead magnet?” → We solve it live.
✷ Two Private 1:1 Strategy Calls
These calls are just you and me. We’ll use them to deep dive into:
→ Identifying weak areas and fixing them to get results quick
→ Your brand, message, backend strategy and funnel
→ Or co-creating content for your next launch
You’ll leave each call with specific action steps, clarity, and momentum.
✷ Voxer Access Between Calls
Monday through Wednesday voice + text support to keep things moving.
Ask questions, get quick feedback, and stay out of overthinking mode.
No more waiting weeks to move forward, you get answers in real time.
✷ Copy + Content Reviews
We’ll review, edit, and refine your actual work together inside our calls and recorded feedback videos.
You'll write the copy and we'll edit it together:
-
Sales page
-
Launch emails
-
Brand statement
-
Funnel flow
✷ Templates, Prompts + Tools
Inside the portal, you’ll find resources to help you get the work done.
→ Sales page, email and content planning templates
→ Brand messaging prompts
→ Tech tutorials
→ Email and funnel examples
Sought After Educator is a brand new program so these words are from my private clients, but we work through the exact same steps in this curriculum (and you even get my 1:1 support within it)
"I have an online academy (several courses), but it was a bit chaotic. There was no clear path for my potential students. So I needed help in my funnels—Jodie help me to get clear in WHERE to start with a funnel, and how it should lead into the courses.
Jodie provided me with more clarity and helped me streamline my funnels and mainly focus on my online masterclass. How to position it, how to change the landing page and the back-end offers. After we made those changes I sold more masterclasses + many of those students signed up for my course.
She has been where I am now so she knows exactly what goes through my mind. She is down to earth, but with lots of knowledge—Especially with copywriting!"
– Alice
Online Bridal Hairstyling + Business Educator
"From the first day I worked with Jodie became more clear on my messaging. I attracted more hairstylists, got 2 high-ticket clients and Jodie helped me with creating IG content and posting consistently, mindset when hitting a wall. She nailed the sales page along with creating newsletters.
I love how she gets to the nitty gritty of things + she kills it with messaging"
– Anna
Extension educator and mindset coach
"Jodie works with so much integrity and shows up for you beyond just a strategist and marketer. She genuinely cares about your success and wants to see you win.
She helps you see what is already there and within you that you don't have the ability to see yourself. My business would not be what it is today without the genius of what she does.
Working with Jodie is the best decision you will ever make for your business.
– Kelly
International speaker, published author and business coach
Hey, I'm Jodie!
I am an educator, marketing agency owner, speaker, podcaster and retreat host.
My mission is to teach educators, coaches and creative entrepreneurs to market themselves effectively to attract dream clients and create endless freedom and opportunity within their businesses.
After helping hundreds of educators, beauty pros and creatives achieve their goals I can say without doubt that learning to market your business will give you the autonomy and control of your career that will change your entire life.
I'm in it full time, so I'm here to decode what's working and what isn't so you can stop chasing hacks and trends...and do the real work that will last the test of time.
I can't wait to help you show up online like the incredible educator you already are.
