What if I told you attracting more clients as an educator isn't found in the latest Reels course or binge-watching more âhow to go viralâ videos?Â
If you have 5 tabs currently open on the newest algorithm changes and how itâs impacting your ability to fill your classes or programs, Iâm not judging.
Youâve been led to believe that getting your offers in the hands of more ideal clients is found in:
⸠just finding the right kind of funnel (evergreen, live launch, challenge - different depending on who you listen to right?)
⸠posting more on IG stories
⸠researching new hashtagsÂ
But the truth is⌠this is a colossal waste of time if you don't have the big-picture process dialed in.
Which makes me EXTRA excited that youâre here, because weâre gonna change all that.
The truth is, people deserve to know about your incredible work and I want to make sure they do without you constantly chasing.
Instead, you attract.
For a lot of educators, âFailure To Launchâ isnât just that one Matthew McCoughnahey movie from the 2000's. Â Â
I get it - you've spent a lot of time creating incredible classes or programs for your community but when it comes time to sell, you're slamming the laptop shut.
Posting day after day is draining you because you're not getting the results you crave and you don't know how to pinpoint what isn't working.
If you are reading this and thinking... "No, I am actually showing up. In fact, I've been on social media more than EVER!"
You maybe fall into the camp of dutifully posting on Instagram (and creating podcasts + emails, etc) about your program and "staying consistent", but no one is buying.
Maybe you've even created so many freebies, webinars, emails, and offers that you feel like you're confusing yourself (let alone your audience.)
I need to tell you this: marketing can feel soooo much better than the tangled web it's currently giving.
It's not about creating more and more, it's about understanding WHY you aren't making the sales so that you can fix it strategically.
Once you see how simple this process is... it's going to change the way you look at marketing forever.
You already know it's vital to stand out and build a magnetic reputation to become a leader in your industry in 2024...
 So I'm not gonna waste time talking about that. Even though you KNOW, I understand how easy it is to get distracted by the latest "algorithm hacks" or reels telling you what you "have to do" to be successful.
Trust me, you're not alone.
Educators and coaches of ALL experience levels struggle when it comes to marketing their offers⌠especially when you're constantly bombarding with information that claims to be "the key".
My friend, I'm about to make your day.
I'm going to help you refine your messaging, perfect your offers positioning, and promote strategically so that you can step into the industry icon you were meant to be and start making some serious waves.
Industry Icon
A masterclass series that will show you the marketing micro-shifts thatâll take you from a best-kept secret to an industry dominator.
You'll learn how to analyze + perfect your marketing so that you're increasing sales and building an epic reputation at the same time.
 ⸠Part 1 - Refine: Get clear on what isn't working and what is â so that you aren't wasting time trying to fix what isn't broken. Build your brand around what you want to be known for. Learn to leverage your existing assets for more ease in your marketing.
 ⸠Part 2 - Position:  You'll learn to set your offers apart by clarifying your messaging and offer suite so it's clear why your people should join. You'll articulate the unique value and transformations your offers provide. This will help you create the foundation for magnetic messaging.
⸠Part 3 - Promote: You'll learn to leverage market sophistication to craft specific, intentional marketing that resonates deeply with your audience. I'm pulling back the curtain on The Align Content Strategy so you can clearly communicate transformation, build authority, and balance visibility with sales.
This is a strategic overview of the concepts and strategies I cover with my high-level mastermind and 1:1 clients⌠and it's never been shared before in this format- cue the excitement! Ready to dive in?
- Are you a beauty industry (or creative) educator or coach looking to build a stronger online brand?
- Are you seeking ease and alignment instead of resistance when marketing your business?
- Do you have digital courses, coaching or online services, live classes, or events you are marketing to beauty pros or creatives?
- Do you want to gain clarity around your offer's positioning so that you can promote + market with ease?
- Are you ready to attract more students and clients (without constantly stressing about the big bad algorithms?)Â
If you answered "yes" to any of these questions, this training is perfect for you!
Industry Icon will cover how to clarify your brand, positioning and messaging to attract more students + clients.
Hear directly from educators and coaches on the success theyâve been able to achieve by working with Jodie!
"I have an online academy (several courses), but it was a bit chaotic. There was no clear path for my potential students. So I needed help in my funnelsâJodie help me to get clear in WHERE to start with a funnel, and how it should lead into the courses.
Jodie provided me with more clarity and helped me streamline my funnels and mainly focus on my online masterclass. How to position it, how to change the landing page and the back-end offers. After we made those changes I sold more masterclasses + many of those students signed up for my course.Â
She has been where I am now so she knows exactly what goes through my mind. She is down to earth, but with lots of knowledgeâEspecially with copywriting!"
â Alice
The Organized Hairstylist
"From the first day I worked with Jodie, I got 2 high-ticket clients, attracted more hairstylists and became more clear on my messaging. Jodie helped me with creating IG content and posting consistently, mindset when hitting a wall and helping with the sales page along with creating newsletters.
I love how she get's to the nitty gritty of things + kills it with messaging"
â Anna
The Woo-Woo Hairstylist
"Jodie works with so much integrity and shows up for you beyond just a strategist and marketer. She genuinely cares about your success and wants to see you win.
She helps you see what is already there and within you that you don't have the ability to see yourself. My business would not be what it is today without the genius of what she does.
Working with Jodie is the best decision you will ever make for your business.
â Kelly
Scissors Make Cents
Hey, I'm Jodie!
I am an educator, marketing agency owner, speaker, podcaster and retreat host.
My mission is to teach educators, coaches and creative entrepreneurs to market themselves effectively to attract dream clients and create endless freedom and opportunity within their businesses.
After helping hundreds of educators, beauty pros and creatives achieve their goals I can say without doubt that learning to market your business will give you the autonomy and control of your career that will change your entire life.
I'm in it full time, so I'm here to decode what's working and what isn't so you can stop chasing hacks and trends... and do the real work that will last the test of time.
Xo - Your marketing mentor
